Market research report

Segment comparisons report template

Easily compare the results of different subgroups using the “Top 2 Box” metric. Segments with significantly higher or lower values are highlighted.

The report structure

How the report is built

Select up to 15 subgroup comparisons. Your survey results are visualised as shown below.

Scale questions: Top 2 Box

Grid questions are grouped – Scale questions from the same grid are presented together on one page…
Stacked bars + Top 2 Box column – …in stacked bar charts with a column showing the “Top 2 Box” value – the two most positive answer alternatives combined.
Segment Top 2 Box comparison – Subgroups are compared on their Top 2 Box values in column charts – one page per grid and breakdown variable.

Subgroup comparisons

Segment comparisons are made for non-scale questions too.

Compare using the “Yes” alternatives – For questions with a “Yes” alternative, it is used to compare groups and shown on the same page as the totals.
Significant values highlighted – Values that differ significantly from the total are highlighted.
Different chart types – “Yes” questions are shown as a pie chart or coloured bar chart depending on the number of alternatives, with green for positive answers. Other non-scale questions use bar charts coloured by breakdown variable.

Verbatim / open-ends

Comments on your open-ended questions are included in the PowerPoint report, presented in one of two ways depending on the amount of data.

Quotes selected by AI… – With many open-ended responses to a question, OpenAI selects some example quotes.
…or presented as is – If the verbatims fit on at most two PowerPoint pages, they are shown comment by comment, sorted by length.

Automate your PowerPoint reports

This is how you can try the platform:

1 File
Upload your data
Contact us to receive your login, where you can securely upload your SPSS data file (.sav).
2 Preview your report
Web meeting
We produce a report from your data set and present it to you in a web meeting. No costs apply.
Want to download the report? Get a license to the Survey Automator platform!
3 License
Platform pricing
Pricing for the “reporting-only” platform starts from:
250 € / month
- 20,000 data rows/ year
- Unlimited number of projects
- 1 user
4 Download
Download your reports
You get access to the platform and can create new reports whenever you like:
- Change or shorten question texts
- Upload new data sets
- Select new breakdown variables
- Update your reports